Realities of Leadership Development

$ 1 B
Spent on Training Sales Leaders

Corporations make huge investments in solutions to improve the quality of their sales leadership pipeline with little or no measurable impact.

1 %
Of Companies Report a Strong Bench

Very few organizations are satisfied with the quality and quantify of their current or future leader inventory. This is a global problem for all.

1 %
BELIEVE It's a Top Business PRiority

Developing the next generation set of sales leaders is seen as a top challenge for many organizations that see benefit in these investments.

We develop sales leaders as a service.

That’s right, as a service. Imagine a comprehensive program that teaches key skills every sales leader should possess and reinforces them over the course of an entire year. That’s the Starfish Leaders Program. Using a combination of instructor led trainings both on-site and online your teams build the competencies needed to excel as a successful sales leader.

These companies focus on developing leaders.

Are you?

The Starfish approach.

[1]
COMPETENCY MODELING

We start with creating a comprehensive model of leadership skills and behaviors, tuned to your company's business model.

[2]
BEHAVIOR ANALYSIS

Next using a set of proprietary tools both follower engagement and leadership skills are measured and used for curriculum development.

[3]
FACILITATED WORKSHOPS

A series of engaging leadership workshops are led by our expert facilitators, some in-person and others online, every month.

[7]
DRUMBEAT of SKILLS PRACTICE

Privately hosted monthly workshops to reinforce leadership skills and practice behaviors in a friendly peer environment. These workshops can be facilitated by our network of Starfish Leaders or your internal teams can become accredited on the system.

[6]
1:1 Mentoring AND Guided Coaching

Executives and line leaders can have unlimited access to the Starfish Leader Community. Take advantage of guided coaching sessions and individual 1:1 private sessions to compliment the leadership development program.

[4]
Leader Circle Communities

Organizations can build powerful best practice communities of leadership through quarterly in-hub or online sessions. The creation of peer coaching groups becomes a critical part of your leadership journey and growth.

[5]
Leaders only Podcast Production

Audio and video podcasting provides an easy way to share confidential coaching and best practices for leaders on the go. Leverage the Starfish Network to create your own secure leadership channel.

It's all about developing your
current and future sales leaders.

1 %
Promoted Leaders

A majority of sales leaders come from top performing individual contributor roles with no managerial experience.

1 %
Sales Professionals

Over two-thirds of sales professionals are looking for a new job in the coming year.

1 %
Ready to Jump

Almost half of all sales professionals will be searching for a new role this quarter.

Start by creating a culture of coaching.

The #1 ask of sales professionals when it comes to their leaders is … “Give me more coaching.”
Starfish Leaders uses a proven system to build dynamic coaching skills within any sales organization. This can be leveraged by people managers, sales leaders, and even account leaders. FLIP’D Coaching for Sales Performance provides the baseline fundamentals and is delivered in a one or two day workshop format, both in-person and online.

What others think ...

Coaching is a key mindset and skill our leaders must embrace. Programs like "FLIP'D" really provides a framework that gives structure to every sales rep's conversation.
Chris Calderbank
Manager Sales Business Development - Business Analytics, Partners at Cisco
We try to invest time in our newly promoted leaders, many of which it's their first time managing anyone directly. These individuals appreciate the customized journey to success.
Anthony Severino
Director, Enablement
Sales Leader Onboarding at Salesforce.com
When organizations take advantage of leader communities you see best practices grow like wildfires. There are so many things to learn from one another as we develop leaders.
Tom Keefe
National Sales Manager at Caliber Packaging and Equipment

Developing leaders is hard work. Organizations that focus on providing programs and tools for leaders to thrive will reap exponential benefits in sales performance. I learned a lot while onboarding hundreds of sales leaders at Salesforce, and it’s all about creating a comprehensive journey to reinforce good leadership behaviors, teach solid coaching skills, and drive sales performance. Many company’s don’t have the resources to scale up a complete sales leadership development program but it’s critical to find a way to develop this community.

Billy Martin

SENIOR DIRECTOR, LEADERSHIP DEVELOPMENT
At MEDIDATA -- PREVIOUSly,Salesforce.com
Author: ONE THING (on Sales Leadership)

A Great Read On Amazon

Learning from highly successful people has consistently demonstrated to be a most effective way to fast track your personal and professional goals. Embracing this proven premise, the Amazon best seller ONE THING, is a collection of singular strategies offered by highly accomplished and respected men and women in their chosen endeavor that will make your life’s journey more rewarding. 

Authors Tim Malloy and Billy Martin’s extensive interviews with 33 image-of-difference CEO’s and thought leaders will shorten your learning curve and deepen your experience by moving your business and leadership education from the class room to the board room.